The card with the chip
The card is still the financial industry's customer retention instrument Nr. 1. The amount of cards in the customers' wallets is increasing steadily. Issuing cards with chips has in particular the following agenda:
- Reduction of fraud and thereby costs.
- Customer retention by means of combi-products, which include a variety of bank products and services.
Whether, when and how a bank might enhance their card portfolio by issuing new cards with chips depends in particular on the card positioning as marketing and customer retention instrument as well as its actual fraud rate.
 Frequently asked questions (FAQ)
Range of applications
Project approach EMV-migration
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